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Kim Casino
Pharmeceutical -
JOHNSON & JOHNSON
Role - Graphic Design
Client - RhoGAM® Johnson & Johnson
As the innovator in blood diagnostics, Ortho-Clinical developed RhogGAM saving thousands of lives through generation after generation.
Role - Graphic Design
Client - OrthoClinical Diagnostics, a Johnson & Johnson
Need for consistency in promotional materials.
THE CHALLENGE
Promote RhoGAM® as the medical solution for rare blood disorders.
These disorders are generational. It was important to make families aware.
THE CHALLENGE
THE SOLUTION
Develop collateral to educate doctors and families about rare blood disorders and indicate how RhoGAM can help.
THE SOLUTION
Developed Brand Guidelines for color palette, logo use,
advertising and collateral materials.
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