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Kim Casino

Pharmeceutical -

JOHNSON & JOHNSON 

Role - Graphic Design
Client - RhoGAM® Johnson & Johnson

As the innovator in blood diagnostics, Ortho-Clinical developed RhogGAM saving thousands of lives through generation after generation.

Role - Graphic Design
Client - OrthoClinical Diagnostics, a Johnson & Johnson

Need for consistency in promotional materials.

THE CHALLENGE

Promote RhoGAM® as the medical solution for rare blood disorders.

These disorders are generational. It was important to make families aware.

THE CHALLENGE

THE SOLUTION

Develop collateral to educate doctors and families about rare blood disorders and indicate how RhoGAM can help.

THE SOLUTION

Developed Brand Guidelines for color palette, logo use,
advertising and collateral materials.

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