Kim Casino
Educational - GEORGIAN COURT
Promoting Georgian Court University as a hub of opportunity in southern central New Jersey with mailers and posters.
Role - Art Direction, Graphic Design, and Illustration
Client - Georgian Court University
THE CHALLENGE
Recruiting students for undergraduate, graduate and continuing education
As a non-profit private school in south central New Jersey, Georgian Court University has its challenges.
Design ID package for University, including email signature with Call-to-action customized for each department.
THE SOLUTION
Advertising. Largely a commuter school, billboard advertising was a viable option. Additionally, some print advertising was used.
DIgital became the main source of advertising which automatically lead users to social media and website where they could learn about programs and events.